Rhinelander is a city in Oneida County, Wisconsin, United States, and its county seat. The population was 8,285 at the 2020 census. The area …Rhinelander is a city in Oneida County, Wisconsin, United States, and its county seat. The population was 8,285 at the 2020 census. The area that eventually became the city of Rhinelander was originally called Pelican Rapids by early settlers, named for the stretch of rapids just above the convergence of the Wisconsin and Pelican Rivers. Around 1870, Anderson W. Brown of Stevens Point and Anson P. Vaughn traveled up the Wisconsin River to cruise timber for Brown's father, E. D. Brown. Upon arriving at the meeting point of the Wisconsin and Pelican Rivers at the site of John Curran's trading post, and seeing the high banks along the rapids and the excellent pine stands, Anderson Brown envisioned a mill town with a lumber mill powered by the waters of the Wisconsin River. Brown's vision did not come to fruition for some years, but after subsequent expeditions with others, including his brother and Rhinelander's first mayor, Webster Brown, the brothers managed to convince their father and uncle to purchase the land from the federal government and build a town.
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