In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won’t just ...

Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

Actorvate Influencer Marketing, the first agency in the influencer marketing space in South Africa, is proud to announce the ...

More than half of Gen Z aspires to be influencers, but the recent TikTok uncertainty shows why it’s a good idea to diversify ...

Komodo’s Joe Ellyatt explains what makes for a successful and authentic influencer event, like the one for Penhaligon’s AlUla ...

Tech firms that speed up and automate brands’ partnerships with social-media influencers are becoming hot commodities as ...

Influencer marketing in 2025 will be defined by strategies that prioritize authenticity, relevant content, and connections ...

Influencer talent management firm Shine Talent Group has acquired the fashion and beauty creator agency Spark Talent Group.

How Do Businesses Choose the Right Influencers? Navigating the landscape of influencer marketing can be a complex endeavor ...

The world of crypto marketing is evolving at breakneck speed. Early adopters and innovative Web3 brands have learned to ...

As marketers hunt for genuine thought leaders, the platform’s professional credibility and targeted reach are proving a ...

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.