On one level, the brand declares that 1 World Trade Center is “first among many” as a part of the world-renowned New York City skyline. The “One” in the logo emphasizes its status as the ...

Today the Durst Organization revealed the new logo of 1 World Trade Center, Condé Nast’s new Financial District home. According to a press release, “the logo leverages both conceptual and ...

The new logo for One World Trade Center, which The Commercial Observer unveiled to the public last week, has made fans of some, detractors of others. This writer liked the icon for its simplicity and ...

The top bars of the logo are designed with a slant, which is exactly at a 17.76-degree angle, symbolizing 1 World Trade Center's 1,776-foot height. The logo as a whole makes a W, representing both ...

The first marketing materials for One World Trade Center, the 1,776-foot skyscraper rising on the site where the Twin Towers were destroyed in September 2001, use bold, blocky lettering and a ...

The World Trade Center is still a heavy construction zone, but at least now there's a logo. And it's loaded with symbolism. Here's how the NY Times David Dunlap explains it: Can you see a trident ...

Yesterday, a new logo appeared on fencing around World Trade Center construction site. To design it, developers hired one of the world’s top agencies to try to create branding that’s never ...

Author and architecture writer Judith Dupré says the new World Trade Center, “represents one of the most complex collaborations in human history.” It’s the tallest building in the Western ...

ONLINE EXCLUSIVE: A 180 degree composite panoramic image taken from the 69th floor of One World Trade Center. The building now soars more than 1,244 feet and is a couple of weeks away from ...