encompassing the Jose Cuervo and Tequila 1800 brands, among others. “The incident involved the explosion of a tank car,” Jalisco’s civil protection agency said, adding that the fire ignited ...

Who hasn't heard of José Cuervo? The brand is ubiquitous. But the man? Few know his story. In Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, award-winning journalist Ted ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

TEQUILA WARS: José Cuervo and the Bloody Struggle for the Spirit of Mexico, by Ted Genoways As far as personal branding goes, getting name-checked in multiple chart-topping singles isn’t a bad ...

encompassing the Jose Cuervo and Tequila 1800 brands, among others. “The incident involved the explosion of a tank car,” Jalisco’s civil protection agency said, adding that the fire ignited ...