First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed ...

It’s a marketing practices conundrum. Consumers want personalization, and they are more likely to buy more and spend more with brands that tailor the experience. On the other hand, consumers are ...

Simon has added new capabilities to its media division: first-party data based on the millions of interactions at in-person ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

In the rapidly evolving digital marketing landscape, the importance of first-party data has become more pronounced than ever. More than six months after Google’s decision to cancel the ...

The ability to monetise valuable first-party audience data, gathered directly from customer interactions both online and ...

VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and ...

UID2 converts first-party data, such as an email or mobile number, into a hashed and salted identifier. This protects personally identifiable information (PII) while enabling effective and ...

As the demand for actionable 1st Party data increased and reliance on 3rd Party data declined, there was a clear need for transparent ad reporting. However, no ad technology solution existed that ...