Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

And thanks to clever Christmas traditions like Elf on the Shelf, it's also the most fun! This beloved holiday game has become a staple in many households, making the season even more magical ...

A holiday tradition for many families around the world, it is indeed Elf on the Shelf time. Nearly 20 years old, Elf on the Shelf has gained traction in recent years as parents post extreme displa ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon ...

No, we’re not talking about Santa Claus, but his famous pint-size helper: Elf on the Shelf. If this is your family’s first time enlisting the silly and sometimes mischievous elf to report your ...

Can you touch your Elf on the Shelf? If your shelf has ever hosted an elf, your children likely already know the cardinal ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into ...

Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll.

The Elf on the Shelf is getting its own reality competition series at the Food Network. “The Elf on the Shelf: Sweet Showdown” will premiere on Nov. 19, TheWrap has exclusively learned.