Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

Movie theaters aren’t totally out of the woods. During the pandemic, the number of screens operating in the U.S. and Canada dropped from 44,283 in 2019 to 40,263, according to NATO.

AMC Theatres will release three new Nicole Kidman-led ads in its theaters starting in March, Variety has confirmed.. On March 1, a new 30-second version of the “We Make Movies Better” ad will ...

Getting candy at the movie theater may be less expensive after AMC Theatres announced it will introduce its own brand of treats later this year or early 2024. AMC Chairman & CEO Adam Aron made the ...