Wheat flour brand Aashirvaad set in motion a constipation-focused campaign to engage with mothers in India by flushing out a common problem. We’re long-term subscribers to WARC and it’s a tool we use ...

Notably, the expansion of the packaged atta industry has been unprecedented ever since names like Aashirvaad ... Chakkizza, TWF Flour, Namma Chakki, and Natraj Attachakki are some names reshaping ...

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That was the challenge plaguing Aashirvaad, the number-one atta (wheat flour) brand in India, which had been struggling to convince mothers to... We’re long-term subscribers to WARC and it’s a tool we ...