UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel. With a redesigned payment structure for ...

Forbes contributors publish independent expert analyses and insights. Brian Mazique has covered combat sports and video games since 2011. On Tuesday, the UFC issued a press release announcing a ...

Reebok will officially be out as the UFC's outfitting partner in March 2021. Stepping into the role will be established fight gear company Venum as the UFC announced on Friday. The move will be a ...

On December 2, 2014, the UFC announced a six-year sponsorship with global sportswear giant Reebok. At the time, it was hailed by the UFC as a groundbreaking deal that would only benefit the ...

The UFC's oft-criticized apparel deal with Reebok is coming to a close next year. Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday.

At the end of a news conference in New York on Tuesday to unveil the uniforms UFC fighters will wear beginning July 11, Corrina Werkle, the general manager of Reebok's training business unit ...

The UFC reiterated many times that 100 percent of the Reebok money would be distributed among the fighters, and that the company itself would see none of it. “This is a true game-changer ...

However, there is one thing about that debut that Askren is decidedly unhappy about and that’s the money he’ll be earning under the UFC’s Reebok Athlete Outfitting Program. Since Askren is a ...

(Image source: Flickr) It was clear from the launch of the UFC’s six-year partnership with footwear and apparel giant Reebok that the deal would divide athletes and fans alike. From day one ...

Following a long process to find the right partner, the UFC has signed a six-year deal with Reebok, who will now become the exclusive athletic wear provider to the promotion and its athletes.

The UFC and Reebok unveiled the new 'fight kit' in New York City. The new gear will be worn by every athlete that steps into the Octagon and symbolizes UFC’s continuing evolution in the sport of ...

TORONTO - The UFC says the decision to have Reebok exclusively clothe its athletes will cost the MMA promoter millions in the short run. But it expects the deal will be profitable down the line ...