The message here is that, as we've said before, action words are almost always better than labels. And if you do use a label somewhere in a story or piece, you have to be sure it fits and be as ...

For the bereaved families, these are not merely commemorative phrases — they’re clarion calls to action ... Netiv HaAsara. The sticker his family created bears his words: “Let’s sit ...

So the League to Save Lake Tahoe made a direct appeal to the public — with a sticker and a catchy slogan. The league coined three simple words that became a universal call to action to protect ...