Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel. Marketers must not only grasp how ad ...

Self-Serve TV-to-Web and TV-to-Location Attribution Alphonso Insights is used by thousands of brands, networks and agencies for always-on TV ad campaign metrics, competitive research, media ...

The best advertising entertains and, most importantly, respects consumers’ time, attention and privacy. Attention metrics can end the false dichotomy between “performance vs. branding.” These metrics ...

Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things concerning the evolving landscape of digital advertising ...

Coding bootcamp Nucamp will no longer publish job placement metrics in its advertising materials, a move that CEO Ludovic Fourrage is making to rebuild student trust in the industry.

SAN FRANCISCO, Jan. 13, 2020 /PRNewswire/ -- Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and ...