Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

Banner ads, those benighted rectangles and boxes, have been the primary way publishers make money online since a digital offshoot of Wired magazine ran the first one 18 years ago. But the industry ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

The first banner ad was made by Modem Media, a digital agency where McCambley worked, that was later acquired and folded into Digitas. Of those who saw the ad, 44 percent clicked, McCambley remembers.

OMMA Awards October 9, 2024, NYC Brand Insider Summit CPG November 17 - 20, 2024, Santa Barbara Brand Insider Summit QSR November 20 - 23, 2024, Santa Barbara ...

The bold yellow "Ad" icon that started showing up in Google search results on smartphones in September, now appear to be getting a test run in the UK.