Addressable advertising used to be an add-on to extend audience reach, but it has increasingly proved to be the most ...

Comcast Advertising said it reached an agreement to use TransUnion’s identity graph to build customer advanced audience segments for addressable ad campaigns in Comcast’s footprint of nearly ...

Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

Essentially no linear TV advertising is available as addressable, which "doesn't help," one measurement-side attendee grumbled. Then there's the issue that for a mass marketer like Unilever ...

Google relaxed its restrictions on fingerprinting for ad targeting and user tracking across a wide range of devices. Their December 2024 ...

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