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Adidas isn't working with West again, but the brand is reportedly going to begin selling his Yeezy sneakers again in the near future, according to The Washington Post.
Adidas will start selling some of the merchandise from its defunct Yeezy partnership with rapper Kanye West at the end of May.
Adidas ended its partnership with Ye in October 2022 — leaving the firm with more than $1 billion million worth of Yeezy shoes in unsold inventory.
The German firm is selling shoes created with Ye (formerly Kanye West) before his antisemitic remarks led to termination of the deal in October. Some of the proceeds will go to anti-racism nonprofits.
One of the options Adidas considered was to destroy the Ye-designed shoes, but the company ultimately decided against it, the CEO said. Instead it will sell them and donate the proceeds to charity.
Kanye West may be a subject of cancel culture — but his Yeezy sneakers are getting new life. Adidas plans to start selling off its inventory of the controversial kicks later this month. Adida… ...
As expected, Adidas’ Yeezy shoes on sale are selling out pretty quickly with markdowns as much as 70% off.
More of the outstanding Yeezy inventory that Adidas is looking to part ways with will soon go on sale. The company said Friday it would put Yeezy products up for purchase in early August.
Adidas AG intends to sell existing Yeezy product designs using its own branding after ending its partnership with rapper and designer Ye, formerly Kanye West.
Adidas plans to sell its stock of unsold Yeezy shoes and donate the proceeds to charity, chief executive Bjorn Gulden told shareholders Thursday.
What do y’all think of Adidas selling the remainder of their Yeezy stock? Are you going to copp or nah? Let us know in the comments section below.
Adidas said Friday that it will begin selling its more than $1 billion worth of leftover Yeezy sneakers later this month, with the proceeds to be donated to various anti-racism groups.
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