Tech is being used in the World Cup to determine if a ball actually went past the goal line. Now, Adidas has created a high-tech soccer ball that’s able to measure impact and trajectory ...

With most of the soccer balls at that time being just plain white with just a logo, Adidas stepped up their game with their colorful pentagonal design for the Atlanta Games. The Olympic ...

Welcome to soccer, a sport with, counterintuitively, an abundance of balls. In a highly unusual yet rewarding strategy, Adidas develops a new model for the sport’s biggest event every four years.