Before Super Bowl LIX, Adidas made waves by releasing an iconic "family picture" featuring some of its top athletes, ...

During the NFL season, Mahomes and adidas made a significant impact both on and off the field. Before Super Bowl weekend, ...

He’s back again with another F50. The eight-time Ballon D’or winner receives his latest signature boot with ‘La Vida Rapida’.

Messi jersey sales in Ohio were 30% higher in 2024 than 2023, MLS noted. So, Messi's move to the United States continues to stir fans and promote the growth of soccer. Messi again was ranked No. 1 for ...

This brace of amusing ads for the sports brand provides an insight into the off-pitch life of footie star Lionel Messi, including a fascinating glimpse into things he likes to wash in his front yard.

Peak Samba hype may be behind us but Lionel Messi just proved the most storied shoe in sportswear still has legs. A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, ...

Advertisement And there was Messi ... he signed for Adidas he had around 5m followers on Instagram, which underlines the growth in awareness over the past year. He is not on X, and there is ...

Lionel Messi with friends and family cheer on Patrick Mahomes from the adidas suite at Super Bowl 59 on Sunday, February 9, ...

The apparel giant, which outfits Sullivan and Messi, has cast the 15-year-old phenom in a social media video series about young soccer talents who supposedly will get mentoring from the legend.

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, modeling pieces from Adidas’ new squat-proof Optime collection.

Messi arrived to the Super Bowl wearing adidas sweats and an unreleased pair of Messi x adidas Superstar 82 sneakers. Lionel Messi at Super Bowl LIX 2025, alongside Tyreek Hill , Micah Parsons ...