Magnite has expanded its global partnership with Samsung Ads, the advertising division of Samsung Electronics. This expansion ...

Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving Google Ads experiment.

but across ad locations your ads can now show more than once.’ This directly impacts top-of-page impression rate and share, and as a result, click-through rate (CTR) can be impacted, which is ...