With new cost considerations and shifting postal operations, many are re-evaluating how and where to invest their marketing ...

At that time, the shift from traditional marketing toward a digital approach was in full swing. Now, nearly two years later, it appears that the pendulum is swinging back. The direct mail revival ...

If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great ...

Why Identity Marketing and Direct Mail Are a Perfect Match Direct mail is a unique marketing tool because it physically enters a customer’s space. It has a tactile quality that digital media can ...

Here's another advantage of direct mail marketing to consider: There may be less competition. Building out a digital footprint is practically a requirement for financial firms these days, but that ...

The USPS is adjusting service standards for first-class mail, periodicals, marketing mail, and package services. It will deliver 75% of first-class mail at the same service standard, 14% will be ...