But right now, the focus has turned to skincare routines and no-makeup makeup looks, thanks in large part to the rise of the "clean girl" aesthetic. With the help of celebs like Selena Gomez and ...

The clean girl aesthetic has been trending all over lately, so I’ve put together some looks that totally fit the vibe! When ...

Kaeli Mae is best known for her simplistic and organized aesthetic which is seen in her popular "clean girl" TikToks. The Seattle-based influencer first rose to popularity in 2021, for her viral ...

TikTok is always obsessing over one thing or another. What exactly is the clean girl aesthetic, you ask? Let us tell you. The clean girl look is essentially your “just got out of the shower ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best. If the trend has ...

Unrecognizable makeup is meant to change your face with heavy contouring, dramatic eye looks and bold lips. Ly tells me, “It’s all about transformation! It’s taking your current features and ...

If the early 2020s could be defined by anything, style-wise, it’d probably be the clean girl aesthetic. You know what I’m talking about: all those dewy-skinned girls with the slicked back bun and tiny ...

The skin-care and beauty community is no exception to this, and among these trends, one that has dominated over the last few years is the "clean girl" aesthetic, which has amassed over two million ...