Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

This coquette look is enjoying a big moment. Folks seem quite thrilled about it lately. It lingered around for a few seasons.

In 2025, the boho aesthetic is getting a clean, elevated update. We're talking vintage influence with a minimalist edge ...

The athleisure aesthetic is no stranger to accessories ... Both Gen Z men and women have embraced looser-fitting clothing, from baggy jeans to bomber jackets, and oversized sweats.

Gaga has mastered silver jewelry in many of her looks, and you can easily channel a similar vibe with this find from Urban ...

Making a statement through fashion is nothing new, but how can today’s fashion creatives take advantage of the current market to truly stand out? In this insightful conversation, our panelists ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Our editors first started noticing the return of maritime-inspired ...

The Gothic vampire aesthetic never truly vanished—it was just waiting for its moment in the shadows. Now, it’s making a dramatic comeback, from Nosferatu-inspired fashion trends to dark ...

Clothes that cut close to and ... and how it all becomes an aesthetic. A model walks the runway at the Theophilio fashion show during September 2022 New York Fashion Week. Photo Credit: Arturo ...