This Alabama Department of Commerce hat went viral on "The Today Show," now you can purchase it online. Here's how much and ...

Thanks to a bit of free, spontaneous advertising, millions of Americans are now familiar with the “Made in Alabama” brand popularized by the state’s Commerce Department. Last Tuesday, NBC’s “Today” ...

Sen. Tommy Tuberville (R-Ala.) officially threw his hat in the ring for the 2026 Alabama governor’s race, confirming months ...

wearing the department's "Made in Alabama" cap. The bold red-and-white hat quickly caught the eye of anchor Craig Melvin, who liked it so much he wore it on live TV. The unexpected moment created ...