“This became a catalyst for the rest of the specification,” Alex Innes, head of Rolls-Royce’s Coachbuild department, which handles “invitation only” projects, told Forbes. He added that ...

Coachbuild is more than Bespoke, it’s the ultimate personal statement,” says Martin Fritsches, president of Rolls-Royce Motor Cars in North America. Alex Innes, head of Coachbuild Design ...

Diamonds cannot be included in the steering wheel, Alex Innes, a designer at Rolls-Royce who works on bespoke projects, said in an interview, due to safety regulations. Cars like this one ...