But these new armour sets, as 343 says, are "alternate universe". Whatever side of the realism debate you land on with this, the Halo community has had its fun this week with plenty of memes.

He says a meme is an "alternate media universe, where things echo off of each other, and people get very creative and strange and [it's] a bit of a meritocratic process of finding out what's good." ...

They’re calling the trading tool NASDANQ, a cheeky financial system for an alternate universe adjacent to our own where meme is king. A meme economy doesn’t mean anyone with cash to burn will ...

The meme doesn’t even reference an actual line ... only to find themselves trapped in an alternate universe called the Dark World. People are riffing on the scene by putting the characters ...