For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

A quick check of U.S. Patent and Trademark filings shows that Amazon applied to register this new logo design back in March. Related services, such as Prime Now delivery, are also using the new ...

A pair of bespoke fonts, Amazon Logo Sans and Ember Modern, tie Amazon products and services together with a unified brand voice that has flexibility for different contexts. This is a brand that ...