The Nike swoosh is among the world’s most recognizable brand logos, bringing to mind the company’s athletic footwear and scores of endorsements by American athletes. Though founded in Oregon ...

Cadillac was the first in the industry to introduce an electric starter in 1911 and is among the oldest American car brands.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...