In a city where every corner feels dug up and the traffic tests your patience daily, nobody asked for it — but the team ...

“I couldn't help but wonder... when did Amul go from butter to biceps?” asked a user, adding that the Amul protein kulfi stared at her with its “10 gms of protein thirst trapping me and ...

It is not just “gym bros” that India’s largest FMCG brand, Amul is looking to tap for its ever expanding portfolio of protein ...

“For example, Amul butter is consumed by millionaires living in big cities as well as by autorickshaw drivers living in small towns, the perception of the brand is like that.” Established in 1948, ...

Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product ...

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...

Avinash Nair from Ahmedabad discusses how retaliatory tariffs by the US could benefit Indian dairy exports to the US.

Amul's 75+ brands portfolio, with MILK at its core, other brands like Butter, Cheese, Ghee, Dahi and now Organic products cater to an all-encompassing audience right from women, kids, family at large.

“I couldn't help but wonder... when did Amul go from butter to biceps?” asked a user, adding that the Amul protein kulfi stared at her with its“10 gms of protein thirst trapping me and ...