Put another way, OKRs vs. KPIs is about outcomes vs. outputs. Companies often write OKRs that are output-driven rather than outcome-driven, which turns the company into a feature factory. Here is an ...

Objectives and key results (OKR) help establish high-level ... outcomes over the course of a business quarter. OKRs and KPIs may seem similar on the surface, but they both address different ...

Businesses the world over will be familiar with the frustration that comes with setting themselves a target and then falling short. The solution may be to focus less on KPIs and more on OKRs ...