Apple has finally introduced the Apple Store in India, which now provides users with customization options and the ability to buy from Apple directly via the app.

Apple Store app is expanding to India as Apple breaks into the country’s top five smartphone brands with a record market share.

Apple launched its dedicated Apple Store app in India on Friday, deepening its retail presence in the world's most populous country as the iPhone-maker Apple launches its dedicated Apple Store app in India,

Apple has launched its dedicated Apple Store app in India, marking another increase in the company's presence in the country (via TechCrunch).

This is part of a broader landscape wherein Apple has detailed plans for four more flagship retail stores in India, and is already pushing manufacturing volumes

This follows Apple’s initial foray into direct customer engagement in India with the launch of the web-based Apple Store in September 2020, offering its full range of products and support online—mirroring the experience of its physical stores worldwide.

This launch comes after Apple’s first physical stores in India opened in Delhi and Mumbai in April 2023. The company is now planning to expand further with new stores in Bengaluru, Pune, Delhi-NCR, and Mumbai.