Then she struck gold with the “What's this then?” series — short videos featuring goofy dog names that drew in viewers and boosted adoptions. “It was kind of just on a whim,” Budnick said.

Is Goofy a dog, a cow, or some weird animal amalgamation? We’ve done the research, and we’re ready to render our final verdict. Aw shucks. We’ve loved Disney’s Goofy ever since he stumbled ...

Then she struck gold with the “What's this then?” series — short videos featuring goofy dog names that drew in viewers and boosted adoptions. “It was kind of just on a whim,” Budnick said.