Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll, as part of the Kenbassador program.

Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a Barbie—or a Ken.