A banner held up by students at last Saturday's nationally televised high school football game between Spanish Fort and Daphne is gaining attention in social media circles.

How often does a banner ad make an impression on you? What if you can advertise your message specifically to people who are interested in your product or services? What if you could target an ...

"Can’t we have any public space where we can avoid ads?" Beachgoers stunned by eye-popping banner being towed by plane: 'It definitely got everyone's attention' first appeared on The Cool Down.

CC Sabathia's alcohol problem drew attention at Yankee Stadium. So did the backdrop at Monday's news conference — a banner with several beer logos.

Higher levels of creativity increases attention to banner ads whether consumers are deeply or more lightly engaged with online content, a study in the Journal of Advertising Research has found. Ninety ...