Once the brand was introduced, we followed four sequential phases to build recognition, resulting in over 30% awareness of the brand and purpose within the first 15 months, exceeding stated ...

2. Demonstrate How Your Brand Solves A Problem. The challenge with expanding brand awareness is communicating the new brand promise to the new market, demonstrating how you solve the new market ...

With the new Leica ConX safety awareness module, Leica Geosystems has closed the gap between existing solutions and a cloud platform that allows our customers to make more data-driven decisions ...

An icon in the shape of a lightning bolt. ... Nearly 66% of respondents cited increasing brand awareness as a reason why they launched a pop-up, ... and introducing a new product or brand (46%).

There's a lot more planning and strategy involved in marketing a new brand than many entrepreneurs anticipate. Poor execution can derail even the best product. To get some perspective, we spoke to ...

NEW YORK--(BUSINESS WIRE)--Today, Talkspace, a leading online behavioral health care company, unveiled its new brand identity in time for Mental Health Awareness Month in May.This bold, design ...