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BIC Welcomes Willie Nelson to "Most Borrowed Lighter" EZ Reach® Lighter Ad Campaign with Martha Stewart and Snoop Dogg - and it's Lit
Willie borrows Snoop and Martha's EZ Reach lighter to light up his "favorite herb…scent" SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers ...
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BIC® Introduces New EZ Reach™ Lighter For All Lighting Occasions
SHELTON, Conn., Aug. 18, 2020 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, today introduced the BIC EZ Reach lighter, hailing it as the ultimate lighter for all ...