Disney acquired Baby Einstein on Nov. 22 ... Disney plans to use the "Baby Plus" brand as a springboard into a "Little Plus" line of products geared for children between 3 and 6 years old.

In 2000, Baby Einstein sales topped $11 million; projected revenue for 2001 is $17 million. Today, the collection includes seven videos, DVDs, flashcards, toys and board books. To date, more than ...

Walt Disney Co. has acquired Baby Einstein Co., a maker of award-winning toys, books and videos for babies and toddlers, in a bid to cash in on the expanding developmental learning market.

As a result, after relentless pressure from anti-TV lobbying groups such as "Campaign for a Commercial Free Childhood," Disney is now offering refunds for all "Baby Einstein" videos sold after 2004.

The Walt Disney Co. is expanding a refund program for its "Baby Einstein" videos for toddlers in response to challenges about the legitimacy of its educational claims. The company upgraded a ...

This fall, Mickey Mouse will welcome 28 new characters from The Baby Einstein Co. to the world of Disney. The Business Journals . Select a City.

We got a lot of letters yesterday like this one, from a mother in Texas:I am the mother of identical twin girls who are almost 11. When they were infants, I would sit them in their bouncy seats ...

Disney bought the Baby Einstein Company in 2001 from Julie Aigner-Clark, a mom and former educator, who founded it in 1997. Originally Published: October 27, 2009 at 4:20 PM EDT.

By the time the Clarks sold Baby Einstein to Disney in 2001, sales had climbed to more than $17 million. Then in 2007, the Journal of Pediatrics published a study by three UW researchers: ...

LOS ANGELES — The Walt Disney Co. is expanding a refund program for its “Baby Einstein” videos for toddlers in response to challenges about the legitimacy of its educational claims.

LOS ANGELES - The Walt Disney Co. is expanding a refund program for its "Baby Einstein" videos for toddlers in response to challenges about the legitimacy of its educational claims. The company ...