In an exclusive TODAY Show segment, Rachel Dorion Guerin, sixth-generation family member, unveils treasured artefacts and ...

Bacardi is one of the spirit world’s most recognizable names, and the company is packed with family history. Reporting for TODAY, NBC’s Sam Brock goes behind the brand to highlight the lasting legacy ...

the symbolism behind the striking bat logo, and moments from the brand history that set Bacardi on course to become the world's largest privately held spirits company. Despite all odds ...