No-sugar-added, 8-inch apple or cherry pies were two for $5. The ad invited consumers to: "Stop by our bakery department and choose from our large selection of fat-free, low-fat and no-sugar-added ...

The ad campaign ran for two weeks prior to four ... “It helps them target the on-the-go and impulse shopper looking to purchase bakery items on their way home, during the day or for whatever ...