Recently, the brand dropped an Aaliyah Barbie doll as part of Mattel‘s growing Music Collector series, which has been flying off the shelf. So, act fast to grab the new "Women in Music" set ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also ... Care Bears are flying off the shelves ...

James is taking on a new form as Barbie announced a doll for the Lakers star under their Kenbassadors line on Wednesday. “We are excited to bring fans a new presentation of Ken that celebrates ...

senior vice president of Barbie and global head of dolls, Mattel, in a press release. “We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon ...