Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) ...

Major League Soccer and Beats by Dr. Dre, the iconic audio brand, today announced a global agreement that designates Beats as MLS's official consumer audio products partner. MLS players will also ...

Music videos in the late-aughts were defined by the product placement of Beats headphones. Dr. Dre founded, this initiated the over-ears model into the zeitgeist - but a slew of collaborations ...