He’d never shown much interest in crafts. But when it came to the Rainbow Loom, he was insistent. “There are like 10 people at school that don’t have them. Everyone else is into it,” said ...

(LORI L. VOLKMAN/ASSOCIATED PRESS) Rainbow Loom is the runaway hit of this holiday season. The jewelry-making kit and its accessories occupy several top spots on Amazon's list of best-selling toys.

The tween fad Rainbow Loom fails to remain hot for the holiday shopping season. Tween trends come and go like ocean tides, but the fad curve of Rainbow Loom surprised even jaded trend-watchers for ...

PITTSBURGH (KDKA) – If you have kids, chances are they are obsessed with the Rainbow Loom. It's been flying off the store shelves and kids all over western Pennsylvania have been busy making ...

Wixom, Mich.-- Cheong-Choon Ng has created a new craft from little colorful rubber bands and a loom. His Rainbow Loom, which kids use to make rubber band bracelets, is one of the hottest toys of ...

Especially if the would-be investors have kids under age 12. Rainbow Loom, a jewelry-making product that’s shot to the top of the toy industry in the past two years, is a huge part of the growth ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant ...

It's the Rainbow Loom bangle. Much like a friendship bracelet, the colorful homemade bangles are woven from tiny rubber bands and a loom. Kids make the bracelets, trade them and give them away.

To use a soccer analogy: That’s “Beetlejuice” 1 ... In every shade of the rainbow. Each crass crack in Scott Brown and Anthony King’s book was met with squeals of delight, and the shrunken ...