But one paint name, that has certainly caught the attention of the internet, might take you aback. The paint, a kind of wispy, off-white from Behr paints is called “Climate Change.” ...

Behr’s white paint, Climate Change, seems to call up associations that buyers might not want on their walls. Photo-Illustration: Curbed; Photo Getty Images Behr’s white paint, Climate Change ...

Behr names a soft black, 'Cracked Pepper,' as its top color for 2024 By Diane Cowen , Staff writer Updated Aug 28, 2023 12:22 p.m. Behr Paint Co. has named Cracked Pepper as its 2024 Color of the ...

Behr tapped into their consumer’s desires and launched their 2024 Color of the Year, a timeless, modern hue designed to awaken the senses and exude confidence in and outside your home, Cracked ...

It’s official: the Behr 2023 Color of the Year is Blank Canvas. As its name suggests, this warm, just off-white shade pays homage to the open possibilities of the present.

Behr Paint is focused on continually raising the bar when it comes to color authority. In fact, its 2025 Color of the Year announcement of Rumors has received more than 12 billion earned media ...

You'll never see any super sexy paint color names like Yank My Doodle or Rub-a-Pub-Pub in the Behr offerings. Working with chemists in the Behr Paint Lab, Woelfel says her color marketing team ...

Behr Paint Company reveals its 2023 Color of the Year – Blank Canvas – which could inspire some home décor and improvement plans in American homes, according to Behr.

How paint colors get their names. ... The name is “telling a little mini-story about the color,” says Erika Woelfel, vice president of color and creative services at Behr.

Behr paint is going big for their 2025 color of the year! On Aug. 21, the company announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the ...