He reported that Sonos’ device would be a black box that cost $150 to ... a high price and compete with the likes of Apple’s TV 4K set-top box. Even if Sonos came up with some killer feature ...

Fine. Just hurry up and tell me what Apple TV is. Apple TV is the little black box you can buy that plugs into your TV. Like Roku or Amazon Fire Stick, it is the device that enables you to watch ...