Choose a semi-permanent purple dye then dial down the vibrancy ... It works best on hair that’s pre-bleached platinum, light or medium blonde, just leave on for 30 minutes and rinse.

‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, thus minimising the damage to your hair without forgoing vibrancy and ...

Brown hair shampoos work in a similar way to purple shampoo ... hair have been through the wringer at this point (lots of dye, on bleach, on dye) and need all the shine they can get.

Luckily, my many bleach and dye escapades ... Different hair has different needs, and that’s as true here as everywhere. So for blondes, I’ve found shampoos with purple-depositing formulas ...