A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

But with the Oz Vision System, a single wavelength of ... “Olo looks like a blue-green color that is just the most saturated blue-green or teal that I’ve ever seen,” Ren Ng, a computer ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

They described it as blue-green or peacock green ... Probing the nature of color vision Oz isn't just useful for projecting tiny movies into the eye. The research team is already finding ways ...

Color vision begins with cones—light-sensitive ... "Subjects report that olo appears blue-green of unprecedented saturation, when viewed relative to a neutral grey background," wrote the ...

The color, which scientists call "olo," is something of an extremely saturated blue-green. Mattresses May Be Harming Children’s Brains, New Study Finds The study examined the vision of five ...

It is called “olo” and it is a shade of blue-green, according to the BBC ... that the research could help people with red-green color blindness, New Scientist reported.