A blurb from a game designer on another designer’s game box?” While Simon & Schuster has never mandated that authors find ...

As a reader, though, an interesting blurb can be as effective as a striking book cover, especially when you’re browsing in a bookstore, trying to decide between several tempting choices.

"Is the blurb actually unbiased ... strategies that do not depend on the typical back-cover endorsements. They've turned to selling their books online and advertising them through social media ...