Brand ambassadors and influencers make for exciting, effective word-of-mouth marketing partners for both new ventures and OG brands. Finding the right voice and targeting the demographic your ...

Leaders from Meta, Society Management/Elite Model Management and Launchmetrics discuss the evolving role of influencers, ...

L’Oréal, the French cosmetics giant, said it would help Aesop, an Australian luxury brand with a cult following, expand in China. By Jenny Gross The luxury Australian skin care brand Aesop will ...

It could well be an Aesop store, with the brand’s signature black-and-white ... such as print media advertising and paid ambassadors – instead orchestrating in-store installations and ...

Founded in Melbourne in 1987 by hairdresser Dennis Paphitis, Aesop has been an unofficial ambassador of Australian ... seeing the success of the fashion brand Zimmermann.” Leif began as a ...

Gift 5 articles to anyone you choose each month when you subscribe. The long-serving Australian chief executive of skincare brand Aesop, which was sold to L’Oréal last year in a blockbuster ...