When you hear “big blue,” what company do you think of? Some companies, organizations and even people are so consistent and steadfast in their use of color, that they almost own that color in our ...

It was red for Verizon, blue for AT&T, yellow for Sprint, and pink for T-Mobile. Consumers didn't need explanations about which color represented which brand, because we made the associations ...

The red Audi script in the logo is meant to ... eagle" has been on mail delivery trucks. When it comes to brand recognition through color it's hard to pass on the UK's postal service, Royal ...