We are attempting to create a massive database on all things motorcycle, and archiving the history of the brands that have helped shape this ... Almot presented the motorcycle using the name and ...

A number of globally recognisable technology brand logos have been matched up with letter-based logos found in a 1989 design book. Spencer Chen, vice president of marketing and business development ...

has put together a series called Unevolved Brands which use only colored ... Mostly, each circle represents a single letter, or a single part of the logo. We've put together a quiz with Smith's ...

Jindal's "J," which has been used as the logo for his exploratory ... Obama was a brand. We see companies forgo spelling their name out for just a letter or symbol all the time.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

The FT Weekend’s look at the growth of independent designers (“Say no to the logo”, Life & Arts, December 4) is illuminating about a trend that goes beyond China. Young consumers do indeed ...