An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

Auto brand loyalty rose to 52.6 percent in 2024, up 1.8 points from the previous year and nearly back to the high of 54.5 ...

Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 ...

Through automotive brand loyalty study, LexisNexis Risk Solutions offers automakers (OEMs) a unique view of the relationship between U.S. consumers and their changing vehicle preferences.