This phenomenon is known as “genericisation”. It occurs when a trademark becomes so popular in the market that its brand name is used to describe similar products or services, even those ...

Learn how to craft a memorable business name with these expert tips, designed to drive growth, build trust, and ensure long-term success.

We tapped Andrew Schrage, founder of Money Crashers, to learn when it's smart to choose brand-name over generic grocery products. We focused on grocery stores, where we drop about $500 a month ...

And, likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. Those tasked with choosing a name for a product or company geared toward women ...