What's in a brand? As it turns out, a whole lot of markups. That, at least, was the idea that the team behind Brandless began pressure-testing when it launched its direct-to-consumer line of ...

Brandless is an e-commerce company with a uniquely ambitious goal. “We’re on a mission to make better everything for everyone,” Tina Sharkey, the San Francisco-based firm’s chief executive/co-founder, ...